Close the Effort Gap in Real Estate with Lisa Nelsen
Close the Effort Gap: Coaching That Starts
from Within
Real estate agents know what they should be doing — making calls, following up, presenting offers, staying consistent. But too often, there’s a gap between knowing and doing. That space between intention and action? That’s what author and strategist Lisa Nelsen calls the Effort Gap.
And in today’s market, where loneliness, distraction, and self-doubt are rising, closing that gap isn’t just about productivity — it’s about self-leadership. At Coxen Group and Magenta Real Estate, we coach agents to build careers aligned with their values, not just their transaction goals.
Why Self-Leadership Matters in Real Estate
Real estate isn’t taught in schools. Most of us enter the industry trained to follow scripts, hit deadlines, and chase leads — but not to lead ourselves through uncertainty.
That’s why self-leadership is key.
It’s the ability to act without perfect clarity.
It’s the courage to keep going when plans fall apart.
It’s making decisions based on values, not fear.
Agents who develop self-leadership thrive because they know how to navigate the unknowns of markets, clients, and negotiations.
The Effort Gap: From Intention to Action
Lisa Nelsen defines the Effort Gap as the space between knowing better and doing better. In real estate, this shows up every day:
You know you should call your sphere… but you wait until next week.
You know staging helps listings sell… but you skip it under pressure.
You know relationships matter most… but you default to task-chasing.
The truth is, information isn’t the issue. Agents don’t need more scripts, videos, or tips — they need coaching that helps them take action consistently, even when it feels uncomfortable.
What the Effort Gap Means for Agents
Bridging this gap requires:
A clear mind — reducing distractions and focusing on what matters.
Self-leadership — regulating emotions and guiding yourself through challenges.
Connection — building relationships with clients, colleagues, and community.
Overcoming Loneliness and Building Connection
One of the surprising takeaways from Lisa’s work is that over 60% of young people report feeling profoundly lonely. Even in real estate — an industry built on relationships — agents often work in isolation, drowning in comparison on social media.
But real growth doesn’t happen alone. Agents thrive when they:
Connect consistently with their database.
Lean into community and collaboration.
Build referral networks grounded in trust.
Self-Doubt: Friend or Foe?
Lisa reminds us that self-doubt isn’t something to eliminate — it’s something to lead through. Healthy questioning sharpens your approach. The key is building a better relationship with those thoughts so they propel you forward instead of paralyzing you.
Coaching That Builds Both Agents and Humans
At Coxen Group, our coaching isn’t just about more leads or faster deals. We help agents close the effort gap by focusing on:
Systems that sustain consistency
Branding that reflects your authentic self
Mindset and wellness practices that keep you balanced
Community support so you never feel like you’re building alone
This is real estate coaching that grows the whole person, not just the transaction count.
Close the Effort Gap with Coxen Group Coaching
If you’re a new agent looking for direction or a seasoned agent feeling stuck, our approach helps you align your business with who you are.
Ready to close your own effort gap and thrive in real estate? Contact Coxen Group todayand see how coaching that starts within can transform your career.