The Deathbed Calendar: A Mindful Approach to Real Estate

The Challenge of Time in Real Estate

In a career as unpredictable as real estate, time management isn’t just a skill—it’s survival. Between client calls, property showings, and urgent last-minute requests, agents often feel like they’re running on someone else’s schedule.

Introducing the Deathbed Calendar

That’s why Magenta Real Estate partner, broker, and coach Michael Coxen encourages agents to adopt what he calls “The Deathbed Calendar.” Inspired by Robin Sharma’s The Monk Who Sold His Ferrari, the principle is simple: live each day with clarity, ensuring your schedule reflects what truly matters.

A Calendar as a Declaration of Values

Michael believes that a calendar should be more than a productivity tool—it should be a declaration of values. In his own business, everything important gets scheduled: business development, workouts, family breakfasts, golf practice, and dedicated downtime. Even rest days are blocked out as sacred.

“By honoring my own time, I found that others began to honor it too,” Michael says. “I became more productive—not by working more, but by working on the right things at the right time.”

Practical Steps to Take Back Your Time

The approach is both practical and deeply mindful. It encourages agents to:

  • Track your time for a week to identify patterns.

  • Time block high-value activities during peak productivity hours.

  • Schedule personal commitments and leisure as intentionally as work.

  • Journal daily to set priorities and reflect on progress.

  • Practice presence by focusing fully on the task at hand.

From Reactive to Proactive Living

This method helps agents move from a reactive to a proactive way of working, reclaiming ownership of their time while still thriving in a competitive market.

At the heart of the Deathbed Calendar is a powerful reminder: at the end of life, success is measured not only by deals closed, but by moments lived with purpose.

Coaching That Starts from Within

At Coxen Group, our coaching isn’t just about more leads or faster deals. We teach agents to build systems, brand themselves authentically, and create careers aligned with who they are. Our focus on wellness, business structure, and personal growth makes us one of the most holistic coaching platforms available.

Whether you’re a new agent or a seasoned pro feeling stuck, our program meets you where you are—and helps you grow from the inside out.

Learn more: https://www.coxengroup.com/

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